Transforming Brands. Driving Growth. Inspiring Loyalty.

With 20+ years of global expertise in brand and marketing leadership, I help businesses thrive through transformational strategy, creative innovation, and customer-centric solutions. Whether you need guidance for a day, a project, or long-term leadership, my goal is to create exceptional results that stand the test of time.

I’m Zoe Phillips-Price, a seasoned brand and marketing executive with a proven track record of driving growth, engagement, and revenue for some of the world’s most iconic brands. I’ve shaped global giants like Intel, Nike, PayPal, Adidas, CoverGirl, PlayStation, and Microsoft, while also scaling high-growth disruptors including Rebel Sport, Montu (Australia’s fastest-growing company two years running), and most recently BON CHARGE, a global wellness-tech brand achieving high double-digit YoY growth.

I specialise in building high-performing, cross-functional marketing and creative teams and leading end-to-end strategies that deliver both commercial impact and cultural relevance. My experience spans D2C, retail, wellness, tech, and lifestyle - with a track record of leading brands through their most transformative chapters.

What I’m deeply passionate about is building meaningful brands that connect with people, inspire teams, and create long-term value.

Beyond the boardroom, I’m a lifelong animal lover and passionate advocate for animal welfare. I am driven by the opportunity to deliver meaningful results for businesses, customers, culture, and causes that matter.

Case Studies Available Upon Request

 

How Can I Help?

I offer flexible, high-impact solutions tailored to your business needs:

  1. Consulting: Gain expert advice on brand strategy, marketing transformation, and customer experience optimisation.

  2. Fractional CMO: Access strategic marketing leadership on a part-time basis to drive growth and streamline capabilities.

  3. Project-Based Support: Get end-to-end guidance on specific initiatives like product launches, rebranding, or digital transformation.

 

Core Competencies:

  • Executive Leadership in Marketing & eComm

  • Brand Growth in B2C, DTC & FMCG

  • Digital Transformation & Customer Experience

  • Customer-Centric Brand Positioning & Strategy

  • Data-Informed Growth & Commercial Focus

  • High-Performance Creative & Marketing Teams

  • Lifecycle, CRM & Retention Marketing

  • Digital Funnel Ownership & Optimisation

  • Content, SEO, CRO & Performance Uplift

  • Social Media, Community & Partnerships

  • Go-To-Market Strategy & Campaign Execution

 
 

In the News

 
 

In The Australian Business Review

#3 in The Growth Agenda’s top 50 stories of 2022.

Having spearheaded Rebel’s new creative direction since 2020 – shifting the brand to be more female-skewed, body-inclusive, and emotionally resonant – Zoe Phillips-Price was featured in The Australian as a top creative leader shaping the future of retail. Recognised for building campaigns that connected with everyday Australians while driving growth for one of the country’s largest sports retailers, Zoe brought both bold vision and commercial impact. The Sydney-based executive shared her big plans for Rebel, noting that solid creative ideas and authentic storytelling were central to delivering them. READ MORE

 

Mumbrella News

Wellness tech company Bon Charge has made several senior appointments including chief marketing officer (Zoe Phillips), after raiding the leadership team of Australian alternative health company, Montu. READ MORE

More 2 Marketing Podcast

In this podcast, Susan and Zoe discuss the complexities of marketing and brand building, with Zoe sharing her extensive experience in marketing across industries and continents. READ MORE

B&T Feature

Zoe Phillips-Price and Kelly King speak to B&T about their roles, motivations, The Dolphins (NRL) partnership and marketing challenges and opportunities for the country’s leading medicinal cannabis business. READ MORE

rebel x Lifeline

Mental Health is a Team Sport. Which is why rebel have teamed up with Adidas and Mulga to bring you the exclusive Lifeline Collab Collection with all profits going to Lifeline. Plus, for every Adidas product you buy at rebel in October, Adidas will donate $1 to Lifeline. READ MORE

#1 in Australian Startups

Montu has been ranked number one in LinkedIn Australia’s coveted Top Startups list for 2024. Montu’s listing is the second time a company in its sector has made the cut, after the organisation placed fifth on the list in 2023. READ MORE

WWC Success in SMH

Rebel Sport’s big Matildas bet paid off. Rebel is looking beyond merchandise sales when it considers the impact of this year’s World Cup on its business, hoping soaring women’s participation in all football codes will benefit the retailer over the long term. READ MORE