As a Christmas card for Publicis Dialog, we decided to send out a little treat. A bakery was hired to cook little gingerbread men with a missing arm and bite imprint. The cookie was used as a mailer that teased a holiday site containing a dozen comedic videos featuring real employees interacting with “GingerBro”, the agency intern. The mailer and website won multiple awards, including a national Silver Addy. 

Agency: Publicis Dialog  |  Additional Team: Armand Tam