PROFESSIONAL EXPERIENCE

 

Head of Brand & Creative
rebel Sport (SRG, ASX 200 listed company)
Sydney & Brisbane, Australia | Aug 2020 – Present

  • Revolutionized rebel's brand identity, unlocking new partnerships like adidas originals.

  • Engineered a brand alliance with Lifeline, culminating in $1.2 million raised.

  • Launched the 'Sport is Calling' brand platform, boosting brand inclusivity and recognition.

  • Played a critical role in a 17% sales growth and a 10-point NPS uplift over two years.

Brand Strategy, Marketing & Creative Consultant
Sydney & Sunshine Coast, Australia | Jan 2015 - July 2020

  • Founded a consultancy amplifying brand narratives for entities like Intel, NAB, Happy Socks, BMW, and DocuSign.

  • Crafted a fintech product's brand identity and go-to-market strategy.

  • Boosted local art sales and engagement through strategic partnerships and events.

 

Brand & Creative Director
Liquid Agency
Portland, OR | Sept 2011 - Oct 2014

  • Steered global brand campaigns for icon brands like Nike, Adidas, and Microsoft.

  • Cultivated lucrative alliances and propelled interactive brand experiences.

  • Enhanced agency digital collaborations by 50%, strengthening partnerships with tech giants.

 

Creative Strategy Director - CX
Iron Horse Interactive
Portland, OR & San Francisco, CA | Sept 2008 - Sept 2011

  • Shaped company offerings leading to the company's inaugural creative awards.

  • Orchestrated global product launches and marketing strategies for Fortune 500 brands.

 

Other Roles:

·       Marketing Manager & Art Director, Saatchi & Saatchi, New York, NY

·       Account Executive & Creative, Dentsu, New York, NY

·       Creative Marketing Associate, Grey Advertising, New York

·       Integrated Art Director, Publicis Groupe, San Francisco, CA

 

EDUCATION & CERTIFICATION

Bachelor’s Degree - Film and TV (Advertising and Marketing), New York University (NYU) TISCH, 2002.

Certificate in Advertising & Marketing, SVA, New York, NY.

Certificate in Digital Communications, Parsons (The New School), New York, NY.

AWARDS & RECOGNITION

Multiple accolades including National Addy Awards, Telly Awards, and an Effie Award.

 

LANGUAGES

Native proficiency in English and German; Fluent in Spanish.

SKILLS & EXPERTISE

Brand Strategy, Budget Management, Creative Vision, Digital Marketing, Customer Insights, Innovation Advocacy, Leadership, PR, Partner Relations, and Team Mentorship.

COMMUNITY & ADDITIONAL HIGHLIGHTS

Involved in various community projects with W.I.R.E.S, RSPCA, and Art Gallery of NSW. Featured in The Australian Business Review. Passionate about animal welfare, the arts, and travel.

 

References: Available upon request.