Investellect brand, app design & UX, and content.
Investellect is a start-up fintech wealth management company. The primary focus of the company is the Investellect ‘Robo Advisor’, an online wealth management service that provides automated, algorithm-based portfolio management advice without the use of human financial planners.
RADbranding was hired to develop the brand identity and launch the business. We provided in-depth competitive analysis, audience personas and a strategic communications plan. After this first stage, we developed the brand identity, infographics and content. Simultaneously we developed and launched the ‘Robo Advisor’ tool itself.
*Investellect was later renamed Investivist
Agency: RADbranding