Meego UX, experience and content for Intel.

Intel's MeeGo is an open source platform that delivers intuitive and intelligent mobile applications and rich end user experiences.

We were asked to build the user interface for the multiple devices including tablets, phones, in-vehicle entertainment and computers. The experience stretched into an integrated campaign that was launched at Intel's Software Marketing Conference.

MeeGo proceeded to launch a global campaign to raise excitement among the developer audience. Assets included graphical posters showcasing apps and devices along with a viral video where every day people spoke in open source code – from rappers to grannies knitting. The message “Speak Openly” was brought to life.

The campaign transformed MeeGo from obscurity to becoming one of the forerunners in operating systems running across multiple devices.

Agency: Iron Horse