Lola Lola brand development and launch.
Lola Lola is a leading brand in California’s budding cannabis industry (pun intended). RADbranding was hired in 2015 to create and launch the brand from scratch. Following the success of their brand launch, Lola Lola retained RAD as agency of record to create and manage all brand content and campaign efforts.
The Lola Lola brand was designed to convey the spirit of Creativity, Connection and Enchantment - enabled through cannabis experiences. We created all aspects of the Lola Lola brand including name, logo, identity assets, packaging, website, retail display, collateral and OOH. The anchor of many of the design materials was a magical place called ‘Lolalandia.’ Together, we carved out a unique and ownable position for the Lola Lola brand, which ultimately gained notoriety as an industry leader and innovator.
Our multi- channel strategies have included print, collateral, swag, social media, trade show and event experience, digital banner ads, email and PR. In just one year, Lola Lola has grown from a hatchling family start-up to celebrate brand milestones including 100 retail partners in California.
Agency: RADbranding
“This up-and-coming brand obviously strives to stay creative and fun, and it shows in everything they produce! Their playful use of 3D elements, geometry, and bright pastel colors build a very retro appeal while still maintaining a modern look and feel, making Lola Lola a marijuana brand all its own.”
- Cannabis Branding: 17 Examples of Excellent Design
www.kindtyme.com
“I had to save one space on this coveted list for a well-executed cannabis flower brand. Lola Lola is just that. Cannabis newcomers will enjoy how their marijuana prerolled joint packs are divided into desired effects, what they call Experiential THC, in lieu of strains. Lola Lola’s joint packs fall anywhere on a scale from the most therapeutic to the most psychoactive, which just means with the highest THC percentages. Lola Lola even offers a CBD-only preroll pack for those to try, plus a potent hash-infused series of packs that recently won a Cannabis Cup award. Their floral branding makes the packages collector-worthy.”
- Five Best Brands For The Canna-Curious
www.brandknewmag.com
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