Tylenol tv ad.

For Tylenol’s 8-Hour Relief pain medication, a TV commercial was developed showing construction workers on a site. Everything the workers used, from tires to soldered metal visually formed the figure 8. This was designed to be a cinematographic piece that juxtaposed rough men with elegant black & white imagery. 

Agency: Saatchi & Saatchi /  DP: Marcus Jones

 

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