Nike online experience.

The ‘Nike Fit Guide’ created a personalized shopping experience unlike any other. Aimed at a female audience, utilized data analytics from previous online activity to deliver personalized and relevant messaging and content. “It looks like you are on the hunt for new running pants. Let us help you.”

The site was optimized for a seamless user experience, with an inviting storefront look and natural language, allowing for an easy personalized shopping experience. Features included: building one's profile for personalized recommendations, dynamic filtering, athlete advice and videos, social sharing, weather advisories and more.

Agency: Liquid Agency