Reef shopping experience.

Reef is a San Diego-based global surf lifestyle leader, home of award-winning thongs and shoes. They looked to integrate their marketing and e-commerce websites, while still maintaining the rich cultural brand experience online.

Through a complete re-architecture of the site, we developed an engaging user experience that allowed people to seamlessly glide between the cultural experience of the brand to a shopping cart in a matter of seconds, built to adapt to any screen or device. The re-engineered site was designed to work with retailers in different countries, from A-Z (Australia to Zimbabwe), and to leverage social media and engage with the strong following that Reef already had.

The new user experience has transformed how people engage with Reef online.

Agency: Liquid Agency