Asula Wellness brand, web and interior design.

Asula Wellness Center is an alternative healthcare studio in Portland, Oregon. RADbranding was hired to develop a new identity to support their expansion into the holistic wellness space. The identity supported the opening of a new wellness center along with expanded services, including naturopathy, acupuncture, movement therapy and massage.

We developed an all-encompassing messaging framework and voice with "back, body, balance," which supported a new logo design along with marketing materials including website, collateral and environmental brand artifacts within the centers.

The look and feel focused on natural materials, brought to life using wood throughout the centers and via other brand identity pieces, including paper-thin wood business cards. Since launching the new identity materials, Asula has grown more than tenfold and has opened a second center to support ongoing growth.

Agency: RADbranding