Sleep number campaign.

Sleep Number is all about not having to compromise your side of the bed for the comfort of your partner. This campaign portrayed the unique customization of the sleep number beds. Couples could choose the firmness of their side without it affecting their partners, harder or softer. The idea was brought to life using dreamlike landscapes. A guerilla campaign for this idea was also conceived to work with white paint outlines in real life situations as a teaser to an educational website.

Agency: Publicis Dialog