Intel “Chip” game.
Intel wanted to create a way to educate in-store retailers and teach employees about the new Intel Core Processors in a fun and interactive way.
Making core processors fun is not an easy task. To solve the problem, we created a character named “Chip”. Educational assets included games, 3D animations along with the more traditional PowerPoint’s. The campaign launched in store globally and has been continuously requested as a training tool.
Agency: Iron Horse