Humane Society Silicon Valley campaign.

Humane Society Silicon Valley embarked on a six-year fundraising campaign effort. They wanted to create a story and a message around the campaign to inspire donors to contribute to the cause. 

The concept leverages the idea that donors are helping give pets more than a home. Together with the support of the community, and leveraging the foundation, no animal has to get left behind. The story emphasizes how every pet deserves a second chance at life, and shows how donors can "paint a better future" for that animal. Leveraging original photography taken at Humane Society Silicon Valley, we illustrated how each pet has a possible future around them. The concept was built to touch the hearts of those who have the means to give. 

Agency: Liquid Agency

Screen Shot 2013-09-03 at 11.19.38 AM.png
Screen Shot 2013-09-03 at 11.21.53 AM.png
Screen Shot 2013-09-03 at 11.19.47 AM.png
Screen Shot 2013-09-03 at 11.24.50 AM.png
Screen Shot 2013-09-03 at 11.20.44 AM.png
Screen Shot 2013-09-03 at 1.45.32 PM.png
Screen Shot 2013-09-03 at 11.21.17 AM.png
Screen Shot 2013-09-03 at 11.21.44 AM.png
Screen Shot 2013-09-03 at 11.25.08 AM.png
Screen Shot 2013-09-03 at 11.21.59 AM.png
Screen Shot 2013-09-03 at 11.23.22 AM.png
Screen Shot 2013-09-03 at 11.23.58 AM.png
Screen Shot 2013-09-03 at 11.24.35 AM.png
Screen Shot 2013-09-03 at 11.23.50 AM.png
Screen Shot 2013-09-03 at 11.23.30 AM.png
Screen Shot 2013-09-03 at 11.24.09 AM.png
Screen Shot 2013-09-03 at 11.22.12 AM.png
Screen Shot 2013-09-03 at 11.25.54 AM.png
Screen Shot 2013-09-03 at 11.24.16 AM.png
Screen Shot 2013-09-03 at 11.25.18 AM.png
Screen Shot 2013-09-03 at 11.25.34 AM.png
Screen Shot 2013-09-03 at 11.25.27 AM.png
Screen Shot 2013-09-03 at 11.24.27 AM.png
 

Featured works.