Playstation online experience.

‘Destination Playstation’ is a conference where big video game news is delivered every year. Playstation wanted the website to play up the cool factor of what was coming while also leaving the viewer anticipating “the Next Big Thing” that PlayStation has to offer.

We inserted some of PlayStation’s most iconic characters into photographs of life around the resort where the event was taking place. This allowed users to have a familiar and fun experience with the brand. Each image had a small animated portion (leaves blowing, elevator doors opening, candles flickering) to add more depth to the experience. The website design extended to event graphics and collateral, including posters, menus and additional assets hung on location for a holistic approach around the concept.

Agency: Liquid Agency