Aura Cacia campaign, content and experience.

Aura Cacia is a leader in aromatherapy products and education. Together we launched a variety of campaigns raising consumer awareness, training in-store representatives and, most importantly, aiding and nurturing the authenticity of the brand. Package design and copy was developed to be down-to-earth as well as captivating to in-store shoppers. The overall marketing strategy included in-store marketing pieces, print ads and an interactive video tutorial used to train Whole Foods representatives and bring various sourcing destinations to life.

Agency: Livengood | Nowack