Best Chess Set Ever — Zoë Phillips

BCSE brand, packaging and content.

The ‘Best Chess Set Ever’ (BCSE) is self-billed as, well… the best chess set ever.

We were tasked with creating a modern yet timeless brand identity, along with a packaging refresh, website update and content development. Included was the design of a 32-page guide, “The Best Chess Strategy Guide Ever”. This guide features illustrated instructions that can help players of all skill levels.

Agency: RADbranding

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Featured works.

REEF ONLINE EXPERIENCE (Copy)

REEF ONLINE EXPERIENCE (Copy)

LOLA LOLA BRAND, COMMUNICATIONS, EXPERIENCE (Copy)

BUD LIGHT EXPERIENCE (Copy)

BUD LIGHT EXPERIENCE (Copy)

INVESTELLECT BRAND & UX (Copy)

ASULA BRAND, INTERIOR & CONTENT (Copy)

ART TOURS NOOSA & PHILLIPS GALLERY (Copy)

ART TOURS NOOSA & PHILLIPS GALLERY (Copy)

WALMART CULTURE CAMPAIGN (Copy)

WALMART CULTURE CAMPAIGN (Copy)

MICROSOFT CAMPAIGN (Copy)

MICROSOFT CAMPAIGN (Copy)

HUMANE SOCIETY CAMPAIGN (Copy)

HUMANE SOCIETY CAMPAIGN (Copy)

EARTHDAY CAMPAIGN (Copy)

EARTHDAY CAMPAIGN (Copy)

NIKE ONLINE EXPERIENCE (Copy)

NIKE ONLINE EXPERIENCE (Copy)

TYLENOL TV SPOT (Copy)

TYLENOL TV SPOT (Copy)

INTEL'S MEEGO UX & CONTENT (Copy)

INTEL'S MEEGO UX & CONTENT (Copy)

INTEL INITIATIVES (Copy)

INTEL INITIATIVES (Copy)

INTEL "CHIP" GAME (Copy)

INTEL "CHIP" GAME (Copy)

PLAYSTATION ONLINE EXPERIENCE (Copy)

PLAYSTATION ONLINE EXPERIENCE (Copy)

SLEEP NUMBER CAMPAIGN (Copy)

SLEEP NUMBER CAMPAIGN (Copy)

HOT WHEELS DIGITAL EXPERIENCE (Copy)

HOT WHEELS DIGITAL EXPERIENCE (Copy)