Calistoga Water content and ad campaign.

Calistoga Water is a sparkling mineral water brand that has been operating from northern Napa Valley California for nearly 100 years.

We were hired to launch the company’s new line of flavoured products. The visuals in the campaign used shadows and reflections on letter-pressed paper to capture the feeling of nature - sitting under a tree, or by the water – enjoying the taste of Calistoga. The campaign ran on billboards and mass transportation assets.

Agency: Publicis Dialog