NatureWorks campaign.
Natureworks is a company that develops packaging and products using biopolymers - materials that look like plastic but are 100% bio-degradable. This print campaign was developed to launch their bio-degradable utensils, introduce the technology and create intrigue around this new world-friendly material. The ads were printed on 100% recycled paper and inserted into regional magazines.
Agency: Saatchi & Saatchi