SunnyD augmented reality print campaign.

An oldie but a goodie. Back in 2002, before augmented reality was really a thing, this Sunny D campaign was used in both women’s and children’s journals. The idea was to create an ad that would appeal to both children and their mothers by rekindling the memories of their own childhoods, with endless hours spent trying to ‘Find Freddy’ and wondering ‘Where’s Waldo?’. Mothers would no longer have to search for a drink that both tasted great and was packed with healthy vitamins.

Leveraging augmented reality and a downloadable app, the experience enticed mothers and children to engage with the brand together.

Agency: Saatchi & Saatchi / Conill