Yowie online video.

Yowie is a leading Australian brand which, for over twenty-five years, has produced chocolates with surprise toy collectables – a key competitor to Kinder. Following years of lackluster sales, particularly in the US, Yowie wanted to create an ad that would raise brand awareness and drive first time trial and repeat purchase in-store. Working with a very limited budget, we decided to highlight that Yowie is a brand who cares about education and the natural world – a key differentiator.

Agency: Social Tap / RADbranding